Series Zero: Helvetica


Combining the sum of its parts to show the prowess of our city as a whole. No matter the nickname, we are Rochester through and through.

Young Lion Of The West: Rochester's first nickname as a city, highlighting the fastest growing most prosperous city in the west.

The Flour City: Celebrating the monumental milling industry of High Falls and surrounding area.

The Flower City: Showcasing the boom of green houses, seed nurseries, and plant growers downtown and greater Rochester area.

The Lost Borough: Developed from the sociopolitical climate of the 60s, Rochester established itself akin to the Bronx, Brooklyn, Queens, Manhattan, and Staten Island.

The World's Image Centre: Titans of imaging in multiple facets; Eastman-Kodak, Xerox, and Bausch and Lomb founded Rochester as the World's Image Centre.

Unisex Cut:
Shirt Color: Heather Smoke
Shirt Type: 50/50 Poly-Cotton Athletic Fit T-Shirt