Series Zero: Rochester Crest


A regal crest combining the sum of our parts to show the history, culture, and pride of Rochester:

A lion rampart affronté (Young Lion Of The West): Rochester's first nickname as a city, highlighting the fastest growing most prosperous city in the west.

A water wheel (The Flour City): Celebrating the monumental milling industry of High Falls and surrounding area.

A lilac blossom (The Flower City): Showcasing the boom of green houses, seed nurseries, and plant growers downtown and greater Rochester area.

A spray paint canister (The Lost Borough): Developed from the sociopolitical climate of the 60s, Rochester established itself akin to the Bronx, Brooklyn, Queens, Manhattan, and Staten Island.

A SLR camera (The World's Image Centre): Titans of imaging in multiple facets; Eastman-Kodak, Xerox, and Bausch and Lomb founded Rochester as the World's Image Centre.


Due to a printing error, the design isn't exactly as the image shows. The camera is only one color (yellow) instead of white and blue. See detail image for change. For this first batch, the shirt is discounted.

Unisex Cut:
Shirt Color: Heather Sea Blue
Shirt Type: 50/50 Poly-Cotton Athletic Fit T-Shirt