Series Zero: Rochester Crest


A regal crest combining the sum of our parts to show the history, culture, and pride of Rochester:

A lion rampart affronté (Young Lion Of The West): Rochester's first nickname as a city, highlighting the fastest growing most prosperous city in the west.

A water wheel (The Flour City): Celebrating the monumental milling industry of High Falls and surrounding area.

A lilac blossom (The Flower City): Showcasing the boom of green houses, seed nurseries, and plant growers downtown and greater Rochester area.

A spray paint canister (The Lost Borough): Developed from the sociopolitical climate of the 60s, Rochester established itself akin to the Bronx, Brooklyn, Queens, Manhattan, and Staten Island.

A SLR camera (The World's Image Centre): Titans of imaging in multiple facets; Eastman-Kodak, Xerox, and Bausch and Lomb founded Rochester as the World's Image Centre.

Unisex Cut:
Shirt Color: Heather Sea Blue
Shirt Type: 50/50 Poly-Cotton Athletic Fit T-Shirt